About me

Hi, I’m Michael Plutchok, a UX writer passionate about making digital products simple and delightful. I view words as the bridge between users and technology, crafting concise, human-centered copy that guides users seamlessly.

 

Before transitioning to UX writing, I spent over a decade in TV news, honing storytelling skills under tight deadlines and engaging diverse audiences.
At Wix, I specialize in mobile app content, embracing the challenges of crafting intuitive copy for smaller screens. This hands-on experience deepened my understanding of mobile-first design and reinforced my passion for creating engaging, user-focused experiences that make even complex tasks feel effortless.